READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Panel Research
MEDIA RESEARCH IN SOUTH EAST ASIA
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Khoon, Tan Sok
Organisations: SRG
Topics: General, Survey Descriptions
WHAT’S HAPPENING WHERE: SALIENT TRENDS
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions