THE IDEAL AND UNTIL THE IDEAL SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: General
MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Survey Descriptions
INVESTIGATING READERSHIP LAG
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pincott, Gordon
Organisations: Millward Brown
Topics: Advertising Effects, Readership Model
VOX POPULI – THE NEEDS OF NRS USERS
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Industry Issues
OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Laborie, Jean-Louis
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pfleiderer, Rolf, Unholzer, Gerhard
Organisations: TNS Infratest GmbH
Topics: General, Inter-media Comparison