LIFTING THE VEIL ON READERS PER COPY

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JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN

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MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS

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PRIMARY READERSHIP IS OVERCLAIMED

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ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED

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MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS

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VISUAL AIDS AND QUESTION SEQUENCE – A 3X3 TEST

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THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE

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WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE

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