DOES THE FIRST READING YESTERDAY MODEL ADDRESS THE CENTRAL MEASUREMENT PROBLEM?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Walsh, Peter
Organisations: Media Research Bureau, Australia
Topics: First Reading
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
PROBLEMS AT THE INTRODUCTION OF CATI/FRY IN DENMARK
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: First Reading
READING AND RE-READING
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Parodi, Alan
Organisations: Credome
Topics: First Reading, Readership Model