A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison
PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: Advertising Effects, Inter-media Comparison
THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects, Inter-media Comparison