MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation
SEGMENTING THE MEDIA AUDIENCE: THE BOURDIEU APPROACH
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Organisations: Suomen Gallup OY
Topics: Targetting / Segmentation
THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Donato, Paul
Organisations: SMRB
Topics: Quality of Reading, Questionnaire Design