THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading
QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Minter, Christopher
Organisations: Reader's Digest Association
Topics: Quality of Reading
HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Holbein, Thomas J, Timberlake, John B
Organisations: Scarborough Research Corporation
Topics: Newspaper Measurement
WHAT DAY IS IT TO-DAY?
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Ferguson, Julie
Organisations: Consultant
Topics: Sections Readership
MEASURING THE READERSHIP OF SUPPLEMENTS
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Sections Readership
INTERNATIONAL MEDIA IN PERSPECTIVE
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jones, Celia
Organisations: MJP Carat International
Topics: Survey Descriptions
HARMONISATION OF PRESS RESEARCH METHODOLOGIES IN S.E. ASIA DREAM OR VIRTUAL REALITY?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Green, Andrew
Organisations: SRG
Topics: Survey Descriptions
EUROPEAN READERSHIP DATA: HARMONY OR CHAOS?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: Survey Descriptions
RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Questionnaire Design