THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Goerlich, Bruce
Organisations: DMB&B
Topics: Readers-per-copy(RPC)
PREDICTING MAGAZINE AUDIENCES
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Readers-per-copy(RPC)
WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Readers-per-copy(RPC)
VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Readers-per-copy(RPC), Validity
R.P.C. DIFFERENCES BETWEEN BLACK AND WHITE POPULATIONS IN SOUTH AFRICA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Scott, Sue
Organisations: IBIS & MRA Media Services
Topics: Readers-per-copy(RPC)
THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Readers-per-copy(RPC), Validity
QUESTIONNAIRE STRUCTURE AND READERSHIP LEVELS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Brown, Michael
Organisations: RSGB
Topics: Questionnaire Design
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
CAPI AND THE NRS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Finch, Steven, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Questionnaire Design, Readership Model