PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions
CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions
CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Tchaoussoglou, Costa
Organisations: SUMMO
Topics: First Reading