To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling, Passive Measurement
Interactive fusion: step two
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Czaia, Uwe
Organisations: Immediate GmbH
Topics: Fusion and Modelling
Use of reach and frequency data for effective placement of advertising
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dukta, Solomon, Frankel, Lester R
Organisations: Audits & Surveys
Topics: Analysis Issues, Fusion and Modelling
Quality of reach: researchers – headache, publishers- heartache and planners- toothache
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Van Der Noort, Wim
Organisations: Cebuco, Interview NSS
Topics: Analysis Issues, Quality of Reading
Estimation of turnover in readership surveys
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Frankel, Martin
Organisations: SMRB
Topics: Quality of Reading
Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Smith, Alan
Organisations: Consultant
Topics: Quality of Reading
Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Jarvis, Tony
Organisations: Jarvis, Sherman and Jarvis
Topics: Fusion and Modelling