AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
CHANGES IN THE GREAT BRITAIN NRS
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Beeson, Roger
Organisations: National Readership Survey, GB
Topics: Data Collection, Industry Issues, Survey Descriptions
A REVIEW OF AMPS READERSHIP METHODOLOGY
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Yssel, Gert
Organisations: SAARF
Topics: Survey Descriptions
A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Dupont, Francoise, Raimondi, Dina
Organisations: Centre d'Etude des Supports de Publicità (CESP), TMPR
Topics: Inter-media Comparison
PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions
CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions
CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Tchaoussoglou, Costa
Organisations: SUMMO
Topics: First Reading
APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions