CAPI AND THE NRS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Finch, Steven, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Questionnaire Design, Readership Model
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
HOW CHANGES IN SCREEN-INS AFFECT READS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Appel, Valentine
Organisations: Consultant
Topics: Readership Model
SCREENS, FREQUENCY OF READING AND READERSHIP CLAIMS : THE BIGGER PICTURE
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: Readership Model