THE MODEL BIAS: PARALLEL AND REPLICATED READING
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Landgrebe, Klaus Peter
Organisations: Consultant
Topics: Model Bias
DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: McGlathery, Donald G
Organisations: Petersen Publishing
Topics: Questionnaire Design, Readership Model
IATROGENIC CONFUSION IN READERSHIP SURVEYS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Heimann, Claude A
Organisations: Totum Audits & Surveys Inc.
Topics: Questionnaire Design
BUYING PATTERNS AND READERSHIP OF WEEKLY MAGAZINES: IS THERE SOME RELATIONSHIP
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Visintini, Giorgio
Organisations: UNICAB
Topics: Readers-per-copy(RPC)
THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Goerlich, Bruce
Organisations: DMB&B
Topics: Readers-per-copy(RPC)
PREDICTING MAGAZINE AUDIENCES
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Readers-per-copy(RPC)
WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Readers-per-copy(RPC)
VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Readers-per-copy(RPC), Validity
R.P.C. DIFFERENCES BETWEEN BLACK AND WHITE POPULATIONS IN SOUTH AFRICA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Scott, Sue
Organisations: IBIS & MRA Media Services
Topics: Readers-per-copy(RPC)