RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Questionnaire Design
IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Response Rates
ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Tripathi, Praveen
Organisations: MediaSearch
Topics: Response Rates
READERSHIP AND SURVEY NON-RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Smart, John, Vorster, Hans
Organisations: Applied Marketing Statistics, Totum Audits & Surveys Inc.
Topics: Response Rates
THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates
AS TIME GOES BY
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
THE LAST READER?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: General