HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Holbein, Thomas J, Timberlake, John B
Organisations: Scarborough Research Corporation
Topics: Newspaper Measurement
WHAT DAY IS IT TO-DAY?
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Ferguson, Julie
Organisations: Consultant
Topics: Sections Readership
MEASURING THE READERSHIP OF SUPPLEMENTS
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Sections Readership