QUALITY OF READING MEASURES ASSESSED BY QUALITATIVE RESEARCH
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Cade, Hilary
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading
THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading
QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Minter, Christopher
Organisations: Reader's Digest Association
Topics: Quality of Reading