Response rates and respondent’s profile in french readershp surveys
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Dupont, Francoise
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Response Rates
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
In trying to get more are we getting less?
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Response Rates
The response rates of the national readership survey
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Response Rates
Can response rates to mail surveys be improved over time and, if so, how?
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Silman, Richard
Organisations: BMRB International
Topics: Response Rates
An investigation into the differing readership levels of weekly media measured in both french press surveys
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: De Langhe, Elisabeth
Organisations: Ipsos Medias, France
Topics: Survey Descriptions
The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
A funny thing happened to “through the book”!
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: McPheters, Rebecca
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions
Effective measurement by specific issue readership
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Data Collection
Back to before yesterday?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Topics: First Reading, Readership Model