An investigation into the differing readership levels of weekly media measured in both french press surveys
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: De Langhe, Elisabeth
Organisations: Ipsos Medias, France
Topics: Survey Descriptions
The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
A funny thing happened to “through the book”!
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: McPheters, Rebecca
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions
Effective measurement by specific issue readership
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Data Collection
Back to before yesterday?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Topics: First Reading, Readership Model
Frequency of reading for aia: under researched?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Frequency of Reading
The frequency scale – problems and priorities
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Frequency of Reading