Magazine measurement in extreme environmeents
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Donato, Paul, Soong, Roland, Verdin, Pablo
Organisations: Audits & Surveys
Topics: Survey Descriptions
Readership research in asia: what is happening and where is it heading?
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Garton, Steve, Green, Andrew
Organisations: Nielsen SRG Hong Kong, Saatchi & Saatchi, Asia
Topics: Survey Descriptions
Language preferences within print medium and its implications for media planning
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd.
Topics: General, Survey Descriptions