Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Arpin, David, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Passive Measurement
Back to the future – the impact of multi-media technology on readership research
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Brown, Andy, McMahon, Liz, Overy, Peter
Organisations: BBC Worldwide Ltd., BMRB International
Topics: Data Collection, Passive Measurement
Sharper or smoother? selective targeting three decades later
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Wicken, Geoff
Organisations: BMRB International
Topics: Targetting / Segmentation
Changing magazine use : analysed on the basis of an annual media and market stud
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: General
The prediction of readership from circulation and census data
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: Readers-per-copy(RPC)
The relationship between changes in circulation and changes in readership
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Readers-per-copy(RPC)
Are changes in readership preceding changes in circulation?
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Lindberg, Ingemar
Organisations: Media AB, Sifo Research & Consulting AB/Montilo
Topics: Readers-per-copy(RPC)
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison