Sharper or smoother? selective targeting three decades later
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Wicken, Geoff
Organisations: BMRB International
Topics: Targetting / Segmentation
Changing magazine use : analysed on the basis of an annual media and market stud
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: General