The business needs of syndicated print research users
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: General, Industry Issues
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues
Who should take the initiative? pressures for change : a research response
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Garton, Steve
Organisations: SRG
Topics: General, Industry Issues
Changing almost everything in the new cim press survey and observing another belgium
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Van den Haute, Francis
Organisations: CIM
Topics: Industry Issues, Survey Descriptions
ARF’s research initiative for magazine measurement (RIMM)
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Samuels, Gabe
Organisations: Advertising Research Foundation
Topics: Industry Issues