Just in time data modelling
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Raimondi, Dina, Santini, Gilles
Organisations: IMS France, TMPR
Topics: Fusion and Modelling
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Enhanced ascription
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Benchmarking : from theory to practice
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Collins, James, Mallett, Daniel
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling