Age of issue in the ttb readership measurement
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
Alternative approaches to collecting quality of reading data
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Draves, Lindsey
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading
Equal measures : why national newspapers should be measured like magazines
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Appel, Valentine, Robinson, Thomas D
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement
On the relative threats from sampling and non-sampling errors in print audience
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Englert, Sherry, Pinnell, Jon
Organisations: MarketVision Research, Ohio, USA
Topics: Reliability, Sampling
Test-retest reliability of screen and read
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Walsh, Peter
Organisations: ACNielsen-McNair
Topics: Questionnaire Design, Reliability