How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Standing up to be counted : measured effects of magazine advertising
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Pollard, Lisa
Organisations: Taylor Nelson AGB
Topics: Advertising Effects
Response not readership is print’s major problem
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Advertising Effects