The prediction of readership from circulation and census data
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: Readers-per-copy(RPC)
The relationship between changes in circulation and changes in readership
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Readers-per-copy(RPC)
Are changes in readership preceding changes in circulation?
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Lindberg, Ingemar
Organisations: Media AB, Sifo Research & Consulting AB/Montilo
Topics: Readers-per-copy(RPC)
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model