The case of the disappearing reader – print in the new media space
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement
Print in the digital age: is the newspaper readership on the line?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement
The digital revolution – will it lead to the ultimate demise of newspapers?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement
Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Trends in time – budget shares and cross-elasticities of print and online media
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement
Evolving models of online audience measurement: developments since vancouver
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement
Hearts and minds – managing a newspaper brand in the digital age
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement
Measuring print audiences via the internet
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Appel, Valentine, Elder, Andrew, Incalcatera, Tony
Organisations: Consultant, IntelliQuest
Topics: Internet (as data collection tool)
“Aliteracy”?: a threat to print media
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Corder, Clive, Haupt, Paul
Organisations: University of Witwatersrand
Topics: General, Survey Descriptions