“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation
Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions
Divide and unite: splitting the summoscanner and data fusion
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Fusion and Modelling
Modelling audience data for newspapers local editions media-planning
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Santini, Gilles
Organisations: Ipsos/IMS
Topics: Fusion and Modelling
How the results of micro-marketing campaigns of a newspaper could be linked to the socio-economical local realities
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Farina, Maria Silvia
Organisations: Aíis
Topics: Targetting / Segmentation
Print and multi-media optimization: an evolutionary approach
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Collins, James, Harris, Steve
Organisations: BMRB International, Scarborough Research Corporation
Topics: Analysis Issues
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
The interval method – a suggested platform for meeting future challenges
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Walsh, Peter
Topics: Model Bias, Readership Model