The choice of readership model: now and in the future
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Monk, Donald
Topics: Model Bias, Readership Model
Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
The capi double screen questionnaire in the french nrs: from clay model to practice
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: De Langhe, Elisabeth, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Passive Measurement
The new magazine press readership survey in france – preliminary results
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement
What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement
Audipress 2000 – the new deal of the italian readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Bichisao, Dino
Organisations: Audipresse
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
Ways to increase mail surveys response rates: an update based on over 20 years of practical and experimental experience
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Response Rates
Increasing the length of assignment – the effect on nrs response rates
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Eldershaw, Richard
Topics: Response Rates