When late left beats early right
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Foley, Tim, Garton, Steve
Organisations: AC Nielsen, OMD
Topics: Advertising Effects
Weekly magazine audience data what’s to be done with them?
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Analysis Issues
Magazines need time – the build up of magazine audiences over time
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Debeer, Veronique, Lanckriet, Trui, Peeters, Stefaan
Organisations: Mediaxis
Topics: Fusion and Modelling
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling
Assessing creative wearout in magazine advertising validating uk findings on wearout based on us data
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Scott, Doug, Zack, Barbara
Organisations: G+J USA, Millward Brown
Topics: Advertising Effects
The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation
Building a better starter kit of planning knowledge from campaign effectiveness research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison
The medium and the message – the comparative study of print and tv copy testing practices amog major advertisers and agencies.
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Ephron, Erwin, Zack, Barbara
Organisations: Ephron, G+J USA, Papazian & Ephron
Topics: Advertising Effects, Inter-media Comparison
“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation