Evolving models of online audience measurement: developments since vancouver
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement
Hearts and minds – managing a newspaper brand in the digital age
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement
Measuring print audiences via the internet
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Appel, Valentine, Elder, Andrew, Incalcatera, Tony
Organisations: Consultant, IntelliQuest
Topics: Internet (as data collection tool)