Aim, advertising impact measure
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Shields, Brian, Van Der Noort, Wim
Organisations: International Herald Tribune, Interview NSS
Topics: Quality of Reading
Quality rating point – the new currency
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Kromann-Larsen, Morten, Randrup, Rolf
Organisations: Taylor Nelson Sofres/Gallup
Topics: Quality of Reading
Online media measurement: after the deluge
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Multi-platform Measurement
Print media internet portals: a boon or bust for print media consumption?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
The internet as a medium
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
How print media can win in the digital age
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Wilson, Richard
Organisations: OMP Worldwide
Topics: Multi-platform Measurement
When two worlds collide off-line measurement of on-line readership
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Asquith, Richard
Organisations: BMRB International
Topics: Multi-platform Measurement
Web questionnaires : a step forward to customising data collection?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Gitschel, Matthias
Organisations: Ipsos Medias, France
Topics: Internet (as data collection tool), Questionnaire Design
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design