Young at heart: understanding the dynamics of youth readership
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Targetting / Segmentation
An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
Breakthrough in newspaper section research in the netherlands
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Jansen, Ton, Van Den Berg, Vincent
Organisations: R & M Research and Marketing
Topics: Sections Readership
Preference for genre of publications as a determinant of category consumption
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Starcom Worldwide
Topics: Targetting / Segmentation
The communication power of customer magazines
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Bronner, Fred, Suer, Dick
Organisations: Veldkamp/Marktonderzoek, Amsterdam, WNCP
Topics: Targetting / Segmentation
Measuring the homogeneity of interviewers practices in readership surveys
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Moreau, Antoine
Organisations: IMS France
Topics: Fieldwork
Non-response – an opportunity to look into their hearts & souls
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Thompson, Ivor, Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada, Thompson Lightstone & Company Ltd.
Topics: Response Rates
Varying the monetary incentive in mail surveys: (1) does it change survey results? (2) can it create sample improvement opportunities?
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Data Collection, Response Rates
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison