Readership panel: we did it! – history & results of a huge challenge
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: Panel Research
The anatomy of data fusion
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Fusion quality assessment
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Raimondi, Dina, Santini, Gilles
Organisations: G-Line Investment, Ipsos
Topics: Fusion and Modelling
Data fusion from the media sellers perspective
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Bailey, Jane, Boller, Susan
Organisations: Time Inc.
Topics: Fusion and Modelling
Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling
Multibasing sm – data integration without regression to the mean
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Walsh, Peter
Organisations: Telmar
Topics: Fusion and Modelling
Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Counting calories – on the need to adjust issue readership data
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Data Collection
You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Jarvis, Tony
Organisations: MediaCom/Grey Global Group
Topics: Advertising Effects