Counting calories – on the need to adjust issue readership data
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Data Collection
You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Jarvis, Tony
Organisations: MediaCom/Grey Global Group
Topics: Advertising Effects
An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling