Rpc, buying habits and the time factor in media planning
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dalbard-Martin, Francois
Organisations: Prisma Presse
Topics: Readers-per-copy(RPC)
A mail access panel survey on reading and reading frequency: experiences and insights
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Diitricht, Wolfgang, Pfleiderer, Rolf
Organisations: Hubert Burda Media, TNS Infratest GmbH
Topics: Frequency of Reading, Panel Research
Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
A new method to measure media casualness for magazines and newspapers
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dorofeev, Sergey, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Frequency of Reading, Readership Model
Readership panel: we did it! – history & results of a huge challenge
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: Panel Research