The effects of various masthead card designs : colour vs. black & white
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Measuring and minimising positional and title confusion biases in print audience estimates
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Graham, Barbara, Incalcatera, Tony, Melton, Eric, Vriens, Marco
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Questionnaire Design
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection
Personalised media lists
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Questionnaire Design