Measuring the homogeneity of interviewers practices in readership surveys
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Moreau, Antoine
Organisations: IMS France
Topics: Fieldwork
Non-response – an opportunity to look into their hearts & souls
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Thompson, Ivor, Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada, Thompson Lightstone & Company Ltd.
Topics: Response Rates
Varying the monetary incentive in mail surveys: (1) does it change survey results? (2) can it create sample improvement opportunities?
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Data Collection, Response Rates