Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Selling print short: the need to re-assess reading and readership
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Readership Model
accounting for what we are doing: recent reading revisited
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Zorko, Andraz
Organisations: CATI
Topics: Readership Model
Pure recent reading: methodological experience and further development
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: TNS Gallup
Topics: Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)
Print optimization: a practical approach
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Fusion and Modelling