Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research
Foundations of split-sample foldover tests
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Data integration: validating telmar’s multibasing technique
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Walsh, Peter, Zack, Barbara
Organisations: Telmar
Topics: Fusion and Modelling
Fusion-on-the-fly for multimedia applications
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Media brands: how much stronger thanks to their internet presence?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
How question wording impacts newspapers estimates: traditional vs. online
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Questionnaire Design
The impact of online reading on traditional print media estimates
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Appel, Valentine, Cable, Virginia, Nunziato, Gennaro
Organisations: Consultant, The Wall Street Journal
Topics: Multi-platform Measurement, Questionnaire Design
Hardcopy and internet newspapers: complements or substitutes?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Collins, James, Gentzkow, Matthew A.
Organisations: Department of Economics, Harvard University
Topics: Multi-platform Measurement
Reading: looking into – logging onto
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Burlace, William, Hepenstall, Nicola, Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Multi-platform Measurement
Mri’s qualitative measures
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Quality of Reading