Ad proof 1: advertising effectiveness of car campaigns
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Dierks, Sven, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Inter-media Comparison
The netherlands live with water – exciting, efficient, effective research
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Modelling in a multi-media environment
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Inter-media Comparison
Single source – investigating category behavior via media mix driven processes
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Chan, Fanny, Rust, Oliver, Tripathi, Praveen
Organisations: AC Nielsen - Greater China, Zenith Media Asia
Topics: Inter-media Comparison, Targetting / Segmentation
Connecting print with advertising tracking
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Page, Graham, Wicken, Geoff
Organisations: BMRB International, Millward Brown
Topics: Advertising Effects, Targetting / Segmentation
In the calm lies the power advertising effectivness on sunday
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Braun, Michael, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Quality of Reading
Pressedge optimising ad positioning in print media – revised
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Czaia, Uwe
Organisations: Czaia Marktforschung GmbH
Topics: Advertising Effects, Page Exposure
Now you see me, now you don’t! does ad positioning matter?
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Fielding, Richard
Organisations: Starcom Worldwide
Topics: Advertising Effects, Page Exposure