Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement
Ad proof 1: advertising effectiveness of car campaigns
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Dierks, Sven, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Inter-media Comparison
The netherlands live with water – exciting, efficient, effective research
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Modelling in a multi-media environment
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Inter-media Comparison
Single source – investigating category behavior via media mix driven processes
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Chan, Fanny, Rust, Oliver, Tripathi, Praveen
Organisations: AC Nielsen - Greater China, Zenith Media Asia
Topics: Inter-media Comparison, Targetting / Segmentation