What do we measure? four short puzzling stories
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Model Bias, Readership Model, Validity
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
Measurement of magazine readership via the internet
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Frankel, Martin, Galin, Michal, Leonard, Michelle
Organisations: Mediamark Research Inc
Topics: Data Collection, Inter-media Comparison
Capi: new methodology, new data for the british nrs
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Collis, Dawn, Page, Katherine
Organisations: Ipsos MediaCT
Topics: Data Collection, Passive Measurement
Restoring credibility to sunday magazine measurement in the u.s.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Baim, Julian, McPheters, Rebecca
Organisations: McPheters & Company, Inc., Mediamark Research Inc
Topics: Questionnaire Design
Community newspapers – combasetm adding to the print media mix in canada
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Dunn, Elena, Matuk, Raj
Organisations: ComBase, Thompson Lightstone & Company Ltd.
Topics: Newspaper Measurement
Telephone samples: the exclusive mobile challenge
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Gitschel, Matthias, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Sampling
Revisiting mediaplanning models assumptions
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Fusion and Modelling
Imputation of missing data: testing a model-based approach
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Appel, Valentine, Melton, Eric
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Fusion and Modelling