Mri’s qualitative measures
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Quality of Reading
Conceptualizing and measuring magazine reader experiences
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Eadie, Wayne, J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University, Magazine Publishers of America
Topics: Quality of Reading
How do people read newspapers?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Page Exposure, Quality of Reading, Sections Readership
To create page traffic – the publisher’s responsibility
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Callius, Peter, Sandstrom, Morgan
Organisations: Research International, Sweden
Topics: Page Exposure, Quality of Reading
Reader involvement: who? what? where?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Cleveland, Britta, Ware, Britta C.
Organisations: Knowledge Networks, Inc, Reader's Digest Association
Topics: Advertising Effects, Quality of Reading
“Absorbing media” and “media-dna”: consumer-centric approaches
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Consterdine, Guy, Hartley, Christina
Organisations: Guy Consterdine Associates, IPC Magazines
Topics: Inter-media Comparison, Quality of Reading
If they need it they’ll read it? – understanding readers’ needs
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Beard, Louise, Berry, Sheila, Hercock, Carin
Organisations: Fast Forward Future Marketing, Newspaper Advertising Bureau, The New Zeland Herald
Topics: Newspaper Measurement, Quality of Reading
The “time sequence of events”: consumers’ lives and media analysis
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Evans, Cynthia
Organisations: mediaedge:cia
Topics: Quality of Reading
The power of passion – new insights into reader involvement
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Balasubramanium, V., Gonsalves, Bruce, Mehta, Hemant, Muthuraman, Sunder
Organisations: Indian Market Research Bureau
Topics: Quality of Reading