Media brands: how much stronger thanks to their internet presence?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
How question wording impacts newspapers estimates: traditional vs. online
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Questionnaire Design
The impact of online reading on traditional print media estimates
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Appel, Valentine, Cable, Virginia, Nunziato, Gennaro
Organisations: Consultant, The Wall Street Journal
Topics: Multi-platform Measurement, Questionnaire Design
Hardcopy and internet newspapers: complements or substitutes?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Collins, James, Gentzkow, Matthew A.
Organisations: Department of Economics, Harvard University
Topics: Multi-platform Measurement
Reading: looking into – logging onto
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Burlace, William, Hepenstall, Nicola, Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Multi-platform Measurement