Selling print short: the need to re-assess reading and readership
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Readership Model
accounting for what we are doing: recent reading revisited
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Zorko, Andraz
Organisations: CATI
Topics: Readership Model
Pure recent reading: methodological experience and further development
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: TNS Gallup
Topics: Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)