Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
Quantifying the opportunity for press revenue growth amongst uk tv brands
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baynton, Paul
Organisations: IMS (UK)
Topics: Inter-media Comparison
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading
Are You Experienced? The Development of an engagement based planning approach in print
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bahary, Judy
Organisations: Starcom Worldwide
Topics: Advertising Effects, Quality of Reading
Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling
Secrets to success: real-world relationships between print effectiveness, readers & advertising
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, Gugel, Craig, Klein, Caryn
Organisations: IMS, Time Inc.
Topics: Advertising Effects, Analysis Issues
The norwegian mustard case – a proof of newspaper advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Advertising Effects
Experience with ad hoc panels to measure advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Buhr, Jan Otto, Hallemann, Michael
Organisations: Gruner + Jahr AG & Co, ISBA Informatik Service GmbH
Topics: Advertising Effects, Panel Research
Magazine accountability for ad effectiveness – it cannot be judged in a vacuum
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Advertising Effects, Fusion and Modelling
Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Brooks, Angela, Levine, Michele, Morgan, Gary, Seccombe, Howard, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Advertising Effects