Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Survey more titles: shortening the interview
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Le Van Truoc, Olivier, Marx, Jean-Louis
Organisations: Ipsos Medias, France
Topics: Questionnaire Design
Media consumption pathways in an evolving world
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Baim, Julian, Galin, Michal, Murnane, Bob, Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
The time inc. magazine experience study
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Blyn, Barry, Frank, Betsy
Organisations: Time Inc.
Topics: Multi-platform Measurement, Quality of Reading
Embracing technology in readership surveys
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)
Online data collection – solution or band-aid?
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement
All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement
Evolving print markets: measurement challenges
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Gonsalves, Bruce, Karnad, Ashish, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: General, Questionnaire Design