Using circulation mix to improve advertiser value
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.
Topics: Readers-per-copy(RPC)
TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
Modelling readership correlations
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Analysis Issues, Fusion and Modelling
A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison
Successfully measuring media brand consumption
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Portfolio reach – a new metric for print and online brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Do media and fmcg brands really differ?
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Arapovic, Natasa, Zorko, Andraz
Organisations: EPH, VALICON
Topics: Multi-platform Measurement