Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research
Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
How magazines maximize roi
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Costa, Andrea, Mileto, Dimas, Ruttul, Daina
Organisations: Abril Group, Ipsos Brazil
Topics: Advertising Effects, Inter-media Comparison
The ipa touchpoints initiative in practise
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beeftink, Belinda
Organisations: IPA
Topics: Inter-media Comparison
Touchpoints: integration for multi-media planning
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: O'Sullivan, Noel, Wilcox, Steve
Organisations: RSMB Audience Research Ltd
Topics: Fusion and Modelling, Inter-media Comparison
Real cross media planning for television and magazines
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cools, Bernard, Hermie, Patrick, Masson, Peter J
Organisations: Bucknull & Masson, Sanoma Magazines, Space
Topics: Inter-media Comparison
Magazine effectiveness now directly observable
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Green, Mark
Organisations: The Nielsen Company
Topics: Advertising Effects, Inter-media Comparison
Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Time of transition: what’s happpening where?
Symposium: 2007: Vienna
Authors: Meier, Erhard
Topics: General, Survey Descriptions
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model